Google+ Hangouts – Now we’re talking!
January 31st, 2012 § Leave a Comment
I’ve had my eye on Google+ for a while now, which you can read about here and here. While I’m a believer in Google, I really didn’t “get” Google+ until recently. With more people using it and providing more depth, its getting a lot more interesting.
I logged in the other day to make sense of Google+ Hangouts. One of my cohorts turned me on to this very cool and currently underused technology. Basically, Google+ Hangouts are like integrating Skype and GoToMeeting.com into your social network. At anytime, feel free to create a Hangout, invite your friends, and have a video/audio/chatroom gathering. The beauty of Hangouts is how easy it is to set-up and how easy it is to have a private (or public) meeting with your friends, family, co-workers, etc.
Are you ready for the Mobile Web?
January 31st, 2012 § Leave a Comment
According to the International Telecommunication Union, there are 5.3 billion mobile phone users worldwide. Of those, nearly half a billion are accessing the mobile web – with this figure expected to double by 2015. Even more compelling, 25% of the mobile web users in the US don’t use their desktop PCs to access the Internet anymore. It’s no wonder that many experts agree that the mobile web will one day overtake the desktop web, especially when you consider mobile phones currently outnumber PCs 5:2.
Mobilizing your web efforts opens up a myriad of issues and challenges that are unique to this relatively new medium. In10sity can help your team navigate this uncharted territory as we have for many of our other mobile clients. From mobile apps to text messaging, we can help.
Facebook Page Strategy 101
November 29th, 2011 § Leave a Comment
In10sity Facebook Page
When considering adding social media to your marketing mix, in this case Facebook, a myriad of questions come to mind. Issues such as privacy, additional workload, and how to respond to criticism that has the potential to go exponentially “viral” are legitimate concerns. The potential for problems is certainly a reality and you will probably have some. However, the opportunities to better communicate with your constituencies and promote your initiatives far outweigh social media’s inherent challenges. With a smart plan, some experienced guidance, and a good dose of common sense, your Facebook Page efforts will pay off for everyone involved. « Read the rest of this entry »
Can Google+ Compete with Facebook?
October 25th, 2011 § Leave a Comment
As a follow-up to my last article on Google+ (or G+ as the digital hipsters put it), I want to pose some questions and see if we can answer them together. Since one man does not a focus group make (or a conspiracy, for that matter), I’m reaching out to you to see what you think about G+. Here are my questions, which I will answer from my point-of-view:
- Do you use G+?
- What do you think about G+ in comparison to Facebook?
- Do you think Google has a grand strategy where the answers to the first two questions don’t matter in the short term?
Social Media Boundary Issues
September 29th, 2011 § Leave a Comment
Social media is so new that the long term unintended consequences of its widespread use are still being figured out. What is it that drives teenagers to post photos of themselves hitting a beer bong? Why are people compelled to tweet that they will be on a two-week European vacation next week? Why would a doctor post the day’s events from the emergency room? Why do some teachers feel it is OK to friend their students on Facebook?
If you’re in the camp of people who think, “What’s the big deal?” then I worry about you. The problem isn’t with social media but rather with folks who don’t understand that the beer bong photo from college might not impress the HR director of ABC Corp later in life. Do you have no problem letting the world know about your extended vacation? Burglars love you. Do you think it is OK that your 6th grader’s teacher “Likes” little Johnny’s page and tweets him regularly? « Read the rest of this entry »
