The Web is dead? Puhleeeze.
September 20, 2010 § Leave a Comment
Every few years some journalist writes an article that proclaims the end of the world wide web as we know it. This time around things are different — we actually have TWO journalists trumpeting its demise. Exhibit A: “The Web is Dead. Long Live the Internet ” by Chris Anderson and Michael Wolff from Wired. Now, when I see an article like this from Wired I always raise an eyebrow. Remember the Push Media article from 13 years ago that had the audacity to suggest we would kiss our web browsers goodbye? Not so fast, Wired Magazine.
Pete Blackshaw from AdAge asks, given our obsession with social media, “Do we still need websites? ” Good question. My answer is a hearty yes. Not because this is part of what I’ve been doing for a living for the last 15 years (OK, well, maybe a little) but rather I’m convinced that websites are where the rubber meets the road. Your website is where site selectors decide whether or not you make the short-list. Are you ready to give your website up for Facebook and twitter? I’m not but quite a few companies are putting their Facebook URLs at the end of their ads rather than their website. I understand the concept of branding — that hard to measure “mindshare” or top-of-mind awareness that billboards and bus benches promise. However, as a businessman with an entrepreneur mindset, I’m interested in seeing leads. From my point-of-view, social media improves the website experience much like the knights protect the king. Social media is awesome as an Internet marketing channel that supports your overall objectives but I wouldn’t give up my website any time soon. Would you?