Relevant Content and Social SEO – I’m a Believer
June 15, 2011 § 1 Comment
The other day, I posted a short article on Progressive Insurance, Shazam, and the Audio QR Code and was witness to an amazing thing. It is one thing to take a leap of faith when it comes to the concept of “relevant content is king” but it is another when you see it working in real-time. I consider this my lightning bolt moment and I will never again doubt the power of relevant content and search engine optimization. In fact, I’m now fully converted — new born, if you will. Moving forward, I will evangelize this from the mountaintops and make sure everyone knows the truth.
At about 8am on June 8, I posted the blog article mentioned above on our WordPress blog, which, by the way, is simply the best blogging software there is. I then went on my usual morning run. During my run, I thought I would do some more research on the topic of the article. When I got back and settled into my desk chair at about 9:30am, I did a Google search on “Progressive Insurance Shazam.”
And then it happened.
My blog post was ranked page one, number one out of 165,000 other results. In an hour and a half. The post ranked above Shazam’s website, Progressive’s Facebook page, and all the other blog posts on the subject. Click here to recreate the search. [editor's note: the results of this search, as is the nature with search engine results, could change over time]
How did this happen and why should I care?
To be honest, I can’t tell you exactly how it happened, although I can tell you the ingredients in this recipe for killer Social SEO. Here goes:
1 cup – Trending topic
1 pinch – Good article title
10 gallons – Relevant content in article
Take relevant content and good article title using trending topic and put in WordPress blog. Be sure not to mix topic with other topics. Stir vigorously and put in oven for hour and a half. Serves thousands.
Seriously, there is more to it than that as it helps to have a blog that has been around a while and has a bunch of good articles on it already that people find interesting and link to. You can’t just fire up a blog today and expect these results tomorrow. Like any good marketing, you have to invest in the time and/or money it takes to get to this point.
So, why should you care about this? If you’ve been having trouble with the search engine rankings of your website, the answer is obvious. I think we have all found it challenging to have our sites rank consistently high. We use all the tricks and we hire the experts and get mixed results, especially when Google keeps changing their search algorithm. While what we’ve been doing thus far has been effective to a large degree, if you really want to boost your visibility in search engines, it’s all about interesting, timely, relevant content delivered in a social setting.
Now what do I do?
Well, you can try a do-it-yourself approach and hope for the best, that is if you have the expertise to set it all up and are a good writer with the time and commitment it takes to do it. Unless you make a living at doing this like I do, you probably don’t have the time. The alternative [shameless plug alert] is to hire us to do it for you.