February 4, 2013 § Leave a comment
History has shown that companies who do not keep up with technology trends can find themselves in some serious trouble. No matter what field you are in, technology is, in some way, a part of your life. As technology changes, you must find the best way for your company to adjust to the trends. With all of the new and improved technology trends popping up on what is a seemingly daily basis, it is important to know which trends will stay and which trends will not. Below is a list of prominent technology trends popularized in 2012 that will stay in the spotlight for 2013.
Reactive Web Design
Reactive web design is a design technique that, when applied, allows your website to be easily read from any type of device. Whether you are on a desktop, laptop, tablet, mobile device, or any other way to view a website, reactive web design allows the viewer to properly experience the website by reacting to the user’s screen size. Not only does this make the experience better and more available to the user, it also cuts down on the time and cost it would take to develop individual sites for different platforms. With the increased usage of mobile devices, this technology trend will be very important in the coming year. Take a look at one of our articles on reactive web design to find out more information about our reactive web design techniques.
WordPress is an open source tool that is primarily used for blogging and content management. Did you know that WordPress is presently the most popular blogging system used on the internet? WordPress makes it easy to install and switch between different themes while offering great plug-in features which have allowed our developers to quickly and effectively create websites for any need. In fact, the Web Marketing Association has recently announced In10sity’s WordPress website for the Charlotte Douglas International Airport (CLT) as the winner for Best Transportation Website in 2012. Please read our recent blog post more information regarding WordPress and our award. With its easy to use features, WordPress is sure to be a big player in 2013.
When Cascading Style Sheets (CSS) came on to the scene in 1996, it revolutionized the world of website design. Since then, this technology has been growing in usage and popularity up to the present day revision, CSS3. With the release of CSS3 in mid-2012, the language was divided into modules which extends or adds new features to the previous release; this expands the already remarkable capabilities of CSS and allows new and improved features to be added to your website in 2013.
Fonts and typography were drastically improved in 2012, and 2013 is sure to continue the trend. Websites now feature interesting typography rather than interesting images. Although it may seem simple enough, this trend comes with a great deal of decisions. It is now becoming increasingly important to choose the proper font. What might look good to one person might be completely unreadable to another. Furthermore, a font that might be appropriate for one brand might not be appropriate for the next. 2013 will certainly have some very interesting typography changes.
When your company keeps up with technology trends, it shows that you are constantly improving what you do. Do not be the last one to join in the current technology trends. Ask us how we can help you join in the new and improved technology trends in 2013.
February 4, 2013 § Leave a comment
Our client spotlight this month is Vibra Healthcare, whose healthcare design website offers easy navigation to those looking for the highest quality healthcare.
Vibrahealthcare.com ‘s medical website design contains many useful features for all visitors, whether they are viewing from a computer or mobile device.
1. The top navigation was created for intuitive navigation.
The top navigation for their mobile healthcare website design contains larger buttons to the most important navigation options for mobile users.
2. Similarly, the fat footer at the bottom of the page offers many important navigational options as a very quick reference.
The mobile version provides a telephone number that can be dialed with the touch of a screen, along with appropriate social media links.
With healthcare website design, the specialty navigation options change to large buttons that can be easily accessed from any mobile device.
4. Vibra’s Healthcare website design takes initiative to get new patients and keep current patients with their automated E-Newsletter.
With healthcare website design, Vibrahealthcare.com offers the same great service to every client and for every device.
Contact us to find out how your website can reach its maximum potential like Vibra Healthcare’s website.
February 4, 2013 § Leave a comment
Every website redesign starts with setting a vision or solving a problem. When considering a redesign, many companies do not fully examine the vision or problem to the fullest extent; this can cause a stressful and unsuccessful redesign. In fact, the more closely you examine and define your vision or problem at the beginning, the better your redesign will be. This will yield a much better product, and it will allow for a much smoother process. It seems intuitive, but this concept is often overlooked and can make, or break, your redesign.
The first step when redesigning your website is the strategy. Have you ever been working on a project and later realized that you could have done so much more or create a more efficient and better product? Have you ever completed a project that could not have been any better? Either way, the final product is directly related to how well you prepared your strategy. With a website redesign, it is no different. Below is a list of seven steps you should take when establishing your redesign strategy:
Clearly Benchmark Your Current Performance Metrics
Benchmarking your performance metrics is a very valuable practice for any website. You will greatly benefit by clearly benchmarking your current performance before you start your redesign. This will allow you to see your current performance and compare it to your future performance after your redesign. The major areas to consider are listed below:
- Number of visits, visitors, and unique visitors
- Bounce rate
- Total time on site
- Current SEO rankings for important keywords
- Domain authority
- Number of new leads and/or form submissions
- Total amount of revenue generated
Determine Realistic Goals
When considering a website redesign, you will need to establish and define realistic goals. Redesigns do not magically yield great results if they lack direction. Just for starters, take a look at your current performance metrics and decide if you would like to increase anything in particular.
Define Your Brand Identity
Although you might want to start creating content for your new website, take a moment to clearly define your brand identity. The most successful websites maintain brand consistency. When visiting your website, a customer should be able to understand who you are, what you do, and why you are better than your competitor, in a matter of seconds.
Define Your Customer Persona
Establishing, understanding, and defining your customer persona will allow you to connect with each buyer and speak his or her language. Although this might seem like you are breaking your content down to each individual customer, you are actually providing content for individual groups that are determined by real market research. When you establish these different personas, you can then craft your content in a way that relates to every group and essentially every potential customer.
Optimize Your Pages
What is the fundamental goal of any website? Getting found online is ultimately every website’s main purpose. From there, you add other functionality to ideally generate greater revenue, visibility, popularity, visitors, etc. You must optimize your pages to get people to your website. When doing a redesign you must:
- Be sure to document your most search-valued pages, as these are valuable to your website and will need to be properly handled during your redesign.
- Be sure to create an effective 301 redirect strategy. Clearly document your new and old pages, because this is important in maintaining traffic and link value connected with valuable pages.
- Be sure to perform your keyword search for every page. By determining keyword phrases and using on-page best SEO practices, you can greatly increase your site traffic.
Analyze Your Competitors
The simplest way to analyze your competitors is to take a look at their websites and compare it to yours. Another valuable comparison tactic is to analyze the overall performance of your website, and your competition’s website, and compare the results. You can then determine what actions need to be taken to out-perform your competitors.
Inventory Your Current Assets
When doing a redesign, you need to inventory and consider your current assets. A redesign does not need to take away from the positive aspects that presently exist on your website. You will need to inventory the most viewed content and trafficked pages, as well as the best performing keywords and highest number of inbound links to individual pages. These assets should not be lost, only improved upon.
January 3, 2013 § Leave a comment
Out of over 6,000 entrants, the MarCom Awards has announced that in10sity Interactive has won platinum honors for their work on Charlotte Douglas International Airport (CLT) website in three different categories. The website and mobile site took awards for:
The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
To view the award-winning site – Click here
Healthcare Website Design: In10sity is the 2012 e-Healthcare Leadership Award Winner for High Point Regional Health System Website!
November 29, 2012 § Leave a comment
The e-Healthcare Leadership Awards has announced that in10sity Interactive has won Best Interactive Site for their work on the High Point Regional Health System website! http://www.highpointregional.com/
The Best Interactive Site Category focus is on the site’s interactive features and technologies: for providing health information, health evaluations; establishing ongoing relationships via personal Web pages, e-newsletters, e-mail alerts; facilitating community groups.
Since 1984, Strategic Health Care Communications annual has been setting the standard of excellence for leading awards programs that exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. These awards highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites and digital initiatives. Independent expert judges from around the world review sites in 14 different categories.
To view the award-winning site – Click here