Tech Trends for 2013

February 4, 2013 § Leave a comment

History has shown that companies who do not keep up with technology trends can find themselves in some serious trouble. No matter what field you are in, technology is, in some way, a part of your life. As technology changes, you must find the best way for your company to adjust to the trends. With all of the new and improved technology trends popping up on what is a seemingly daily basis, it is important to know which trends will stay and which trends will not. Below is a list of prominent technology trends popularized in 2012 that will stay in the spotlight for 2013.

Reactive Web Design

Reactive web design is a design technique that, when applied, allows your website to be easily read from any type of device. Whether you are on a desktop, laptop, tablet, mobile device, or any other way to view a website, reactive web design allows the viewer to properly experience the website by reacting to the user’s screen size. Not only does this make the experience better and more available to the user, it also cuts down on the time and cost it would take to develop individual sites for different platforms. With the increased usage of mobile devices, this technology trend will be very important in the coming year. Take a look at one of our articles on reactive web design to find out more information about our reactive web design techniques.

WordPress Themes

WordPress is an open source tool that is primarily used for blogging and content management. Did you know that WordPress is presently the most popular blogging system used on the internet? WordPress makes it easy to install and switch between different themes while offering great plug-in features which have allowed our developers to quickly and effectively create websites for any need. In fact, the Web Marketing Association has recently announced In10sity’s WordPress website for the Charlotte Douglas International Airport (CLT) as the winner for Best Transportation Website in 2012. Please read our recent blog post more information regarding WordPress and our award. With its easy to use features, WordPress is sure to be a big player in 2013.

CSS3

When Cascading Style Sheets (CSS) came on to the scene in 1996, it revolutionized the world of website design. Since then, this technology has been growing in usage and popularity up to the present day revision, CSS3. With the release of CSS3 in mid-2012, the language was divided into modules which extends or adds new features to the previous release; this expands the already remarkable capabilities of CSS and allows new and improved features to be added to your website in 2013.

Improved Typography

Fonts and typography were drastically improved in 2012, and 2013 is sure to continue the trend. Websites now feature interesting typography rather than interesting images. Although it may seem simple enough, this trend comes with a great deal of decisions. It is now becoming increasingly important to choose the proper font. What might look good to one person might be completely unreadable to another. Furthermore, a font that might be appropriate for one brand might not be appropriate for the next.  2013 will certainly have some very interesting typography changes.

When your company keeps up with technology trends, it shows that you are constantly improving what you do. Do not be the last one to join in the current technology trends. Ask us how we can help you join in the new and improved technology trends in 2013.

Healthcare Website Design: First Look

February 4, 2013 § Leave a comment

Our client spotlight this month is Vibra Healthcare, whose healthcare design website offers easy navigation to those looking for the highest quality healthcare.

Vibrahealthcare.com ‘s  medical website design contains many useful features for all visitors, whether they are viewing from a computer or mobile device.

1. The top navigation was created for intuitive navigation.

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The top navigation for their mobile healthcare website design contains larger buttons to the most important navigation options for mobile users.

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2. Similarly, the fat footer at the bottom of the page offers many important navigational options as a very quick reference.

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The mobile version provides a telephone number that can be dialed with the touch of a screen, along with appropriate social media links.

vibra 43. The side bar contains quick links to Vibra Healthcare’s specialties.

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With healthcare website design, the specialty navigation options change to large buttons that can be easily accessed from any mobile device.

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4. Vibra’s Healthcare website design takes initiative to get new patients and keep current patients with their automated E-Newsletter.

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With healthcare website design, Vibrahealthcare.com offers the same great service to every client and for every device.

Contact us to find out how your website can reach its maximum potential like Vibra Healthcare’s website.

7 Steps to Reinventing Your Website Presence PT1

February 4, 2013 § Leave a comment

Every website redesign starts with setting a vision or solving a problem. When considering a redesign, many companies do not fully examine the vision or problem to the fullest extent; this can cause a stressful and unsuccessful redesign. In fact, the more closely you examine and define your vision or problem at the beginning, the better your redesign will be. This will yield a much better product, and it will allow for a much smoother process. It seems intuitive, but this concept is often overlooked and can make, or break, your redesign.

The first step when redesigning your website is the strategy. Have you ever been working on a project and later realized that you could have done so much more or create a more efficient and better product? Have you ever completed a project that could not have been any better? Either way, the final product is directly related to how well you prepared your strategy. With a website redesign, it is no different. Below is a list of seven steps you should take when establishing your redesign strategy:

Clearly Benchmark Your Current Performance Metrics

Benchmarking your performance metrics is a very valuable practice for any website. You will greatly benefit by clearly benchmarking your current performance before you start your redesign. This will allow you to see your current performance and compare it to your future performance after your redesign. The major areas to consider are listed below:

  • Number of visits, visitors, and unique visitors
  • Bounce rate
  • Total time on site
  • Current SEO rankings for important keywords
  • Domain authority
  • Number of new leads and/or form submissions
  • Total amount of revenue generated

Determine Realistic Goals

When considering a website redesign, you will need to establish and define realistic goals. Redesigns do not magically yield great results if they lack direction. Just for starters, take a look at your current performance metrics and decide if you would like to increase anything in particular.

Define Your Brand Identity

Although you might want to start creating content for your new website, take a moment to clearly define your brand identity. The most successful websites maintain brand consistency. When visiting your website, a customer should be able to understand who you are, what you do, and why you are better than your competitor, in a matter of seconds.

Define Your Customer Persona

Establishing, understanding, and defining your customer persona will allow you to connect with each buyer and speak his or her language. Although this might seem like you are breaking your content down to each individual customer, you are actually providing content for individual groups that are determined by real market research.  When you establish these different personas, you can then craft your content in a way that relates to every group and essentially every potential customer.

Optimize Your Pages

What is the fundamental goal of any website? Getting found online is ultimately every website’s main purpose. From there, you add other functionality to ideally generate greater revenue, visibility, popularity, visitors, etc. You must optimize your pages to get people to your website. When doing a redesign you must:

  • Be sure to document your most search-valued pages, as these are valuable to your website and will need to be properly handled during your redesign.
  • Be sure to create an effective 301 redirect strategy. Clearly document your new and old pages, because this is important in maintaining traffic and link value connected with valuable pages.
  • Be sure to perform your keyword search for every page. By determining keyword phrases and using on-page best SEO practices, you can greatly increase your site traffic.

Analyze Your Competitors

The simplest way to analyze your competitors is to take a look at their websites and compare it to yours. Another valuable comparison tactic is to analyze the overall performance of your website, and your competition’s website, and compare the results. You can then determine what actions need to be taken to out-perform your competitors.

Inventory Your Current Assets

When doing a redesign, you need to inventory and consider your current assets. A redesign does not need to take away from the positive aspects that presently exist on your website. You will need to inventory the most viewed content and trafficked pages, as well as the best performing keywords and highest number of inbound links to individual pages. These assets should not be lost, only improved upon.

This January is a great time to consider redesigning your website with In10sity. Take a moment to get a quote for your redesign today!

In10sity wins more 2012 Best of Awards!

January 3, 2013 § Leave a comment

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1/4/2012

Out of over 6,000 entrants, the MarCom Awards has announced that in10sity Interactive has won platinum honors for their work on Charlotte Douglas International Airport (CLT) website in three different categories. The website and mobile site took awards for:

The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

To view the award-winning site – Click here

marcom

Healthcare Website Design: In10sity is the 2012 e-Healthcare Leadership Award Winner for High Point Regional Health System Website!

November 29, 2012 § Leave a comment

The e-Healthcare Leadership Awards has announced that in10sity Interactive has won Best Interactive Site for their work on the High Point Regional Health System website! http://www.highpointregional.com/

The Best Interactive Site Category focus is on the site’s interactive features and technologies: for providing health information, health evaluations; establishing ongoing relationships via personal Web pages, e-newsletters, e-mail alerts; facilitating community groups.

Since 1984, Strategic Health Care Communications annual has been setting the standard of excellence for leading awards programs that exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. These awards highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites and digital initiatives. Independent expert judges from around the world review sites in 14 different categories.

To view the award-winning site – Click here

 

In10sity is 2012 Best of Web Marketing Winner for Charlotte Douglas International Airport Website!

November 28, 2012 § Leave a comment

The Web Marketing Association has announced that in10sity Interactive has won Best Transportation Website 2012 for their work on Charlotte Douglas International Airport (CLT) website.

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development.

Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

To view the award-winning site – Click here

Apple iPad Mini: Revolutionary or Let Down?

November 2, 2012 § Leave a comment

Not due to an overwhelming demand or back by popular demand Apple launched it’s latest post Steve Job’s era device and it seems like yet another step towards a series of “me too” products that don’t pack the industry revolutionizing punch we’ve come to expect from every Apple product.

The device feels a lot like the current model of the full size iPad, but with a 7.9-inch diagonal screen. Apple will tell you that being slightly larger than the google or Nexus version is a major plus here. What they won’t tell you is the other major plus (as in elementary addition)  you’ll be considering is the $129.00 additional dollars you’ll be forking over when you compare the price tag of $329 when it’s competitors models are at $199.

So while the marketing for the iPad Mini may get lost in the sea of companies swarming to put a new “revolutionary” tablet in your hands, if you happen to be connected to our nations higher education system (Current and Potential Higher Education Clients start to pay attention right about here) there a few reasons you should pay attention to this little giant.

One big focus of the iPad mini is e-books and, perhaps more importantly for Apple’s long term strategy, is electronic textbooks. Apple entered the electronic or digital textbook market in January and has had some substantial purchases from private and public schools alike. One of the big criticisms of the iPad as digital textbook and learning tool is the device’s cost. Another is that the size may not be ideal for children, particularly those in elementary and middle school. Enter the iPad Mini.

The education market is seen as a crucial long-term prize among technology companies. Many students bring the devices and technologies that they use in middle and high school to college with them. Those preferences often influence technology choices throughout life. The consumerization and BYOD trends are giving workers much greater choice in terms of workplace technology than ever before, particularly among millennials (a.k.a. generation Y) who are just now entering the workforce. Success in education today is likely to lead to success in business and consumer markets for years or even decades to come.

Finally, here are 6 good reasons why the iPad mini stands a better chance of making an impact in the workplace than any of it’s competitors:

While the education market is critical, the iPad mini is likely to also have a direct impact on the workplace today. Here are six reasons why:

  1. Apple’s IO6 will make it system integration possible. The security and reliability in this area has been a priority since IO2. That is something the Nook and the Galaxy just can’t compete with.
  2. Some industries would love to use tablet devices, but the size has been preventative. Healthcare professionals for example complain that they can’t get the iPad into scrubs. Ever tried to use an iPad for a POS transaction? This could be a major growth area.
  3. While running on IO6 and offering the same functionality, the mobility of this model could be very appealing to some business uses.
  4. The fact that the App Store will be available to this little device gives it a huge leg up on it’s competitors. Developers already have years of experience updating iPhone apps to iPad apps, so it won’t take long to see the three prong model of development taking shape and back updating for popular apps in this category.
  5. While the iPad Mini competes with units not necessarily used for business, there is a chance that the cost of entry could push a lot of employees and employers  that haven’t made the jump to the full size ipad for uses such as info kiosk, point of sale devices, surveys and menus due to price.
  6. Never understimate the power of the IT department when it comes to business decision making and this little product stands a much greater chance of getting a thumbs up from the nerds in the back room due to operating system consistency. They are likely already supporting IO6 for full size iPads or iPhones so your likely to get this one on the approved device list than any of it’s competitors.

Written by
Jon Ellison
VP of Sales – in10sity Midwest

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