Are you ready for the Mobile Web?
January 31, 2012 § Leave a Comment
According to the International Telecommunication Union, there are 5.3 billion mobile phone users worldwide. Of those, nearly half a billion are accessing the mobile web – with this figure expected to double by 2015. Even more compelling, 25% of the mobile web users in the US don’t use their desktop PCs to access the Internet anymore. It’s no wonder that many experts agree that the mobile web will one day overtake the desktop web, especially when you consider mobile phones currently outnumber PCs 5:2.
Mobilizing your web efforts opens up a myriad of issues and challenges that are unique to this relatively new medium. In10sity can help your team navigate this uncharted territory as we have for many of our other mobile clients. From mobile apps to text messaging, we can help.
Facebook Page Strategy 101
November 29, 2011 § Leave a Comment
When considering adding social media to your marketing mix, in this case Facebook, a myriad of questions come to mind. Issues such as privacy, additional workload, and how to respond to criticism that has the potential to go exponentially “viral” are legitimate concerns. The potential for problems is certainly a reality and you will probably have some. However, the opportunities to better communicate with your constituencies and promote your initiatives far outweigh social media’s inherent challenges. With a smart plan, some experienced guidance, and a good dose of common sense, your Facebook Page efforts will pay off for everyone involved. « Read the rest of this entry »
Social Media Boundary Issues
September 29, 2011 § Leave a Comment
Social media is so new that the long term unintended consequences of its widespread use are still being figured out. What is it that drives teenagers to post photos of themselves hitting a beer bong? Why are people compelled to tweet that they will be on a two-week European vacation next week? Why would a doctor post the day’s events from the emergency room? Why do some teachers feel it is OK to friend their students on Facebook?
If you’re in the camp of people who think, “What’s the big deal?” then I worry about you. The problem isn’t with social media but rather with folks who don’t understand that the beer bong photo from college might not impress the HR director of ABC Corp later in life. Do you have no problem letting the world know about your extended vacation? Burglars love you. Do you think it is OK that your 6th grader’s teacher “Likes” little Johnny’s page and tweets him regularly? « Read the rest of this entry »
Beginning of the End of the Personal Computer?
August 30, 2011 § Leave a Comment
WOW! Only 30 seconds!!
It’s hard to believe I’m writing this article as I never thought I would see the day when the PC would become the senior citizen of our hardware community. Some PCs are enjoying their golden years such as the hip granddad known as the Apple Macintosh (he prefers being called “Mac”). He has such cute grandkids, too: iPod, iPhone, and iPad. Other PCs aren’t enjoying their twilight years as much. Old Hewlett-Packard (“HP” thank you very much) isn’t doing so well considering two of his grandkids, the rambunctious TouchPad and his little sister, the Pre smartphone, just got killed. Things are so sad with HP that he is considering suicide.
Well, suicide might be a little dramatic, but HP has been considering spinning off its PC division in light of declining profits.
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Format War! Who will win? QR Code versus Microsoft Tag
July 26, 2011 § 2 Comments
Ah! Another format war. I love it!!! That is, when I pick the right format early on. In the late 70′s when I was a kid, I remember my Dad coming home with an amazing contraption known as the Video Tape Recorder. It was a Sony Betamax and I felt so superior to all my friends whose parents purchased a lower quality VHS. Well, that was short lived. Then came the Mac in 1984. Short of Apple’s recent amazing comeback, it would seem I was stuck with the wrong format again. Thank goodness I picked Blu-ray over… er, I can’t even remember what the other HD format was called.
Picking the right format is a big deal in business because you can invest a ton of time and money into something that, if your pick flops, leaves you holding the bag as they say. Clients have been posing a new question to us recently: which of the new bar code technologies should we pick? On one hand you have the QR Code. QR is short for “quick response.” On the other hand you have Microsoft’s Tag technology. Both enable people with smart phones to read these codes, which will then load additional information regarding a piece of real estate, golf swing, product, or whatever else is being advertised.
