February 25, 2011 § Leave a comment
The “dirty little secret” of SEO–or why JCPenney is facing the wrath of Google.
It used to be WebCrawler…and for a while, AltaVista. However, when it comes to search results and SEO, there is one gold standard–Google. Since Google has taken over as the “King of Search”, many have tried to find ways to manipulate Google search for the benefit of their website ranking. Some were feeble; some were interesting and stories about how they were done are still passed around from time to time like parables from a different time. « Read the rest of this entry »
October 13, 2010 § Leave a comment
Part two of a series on the three simple rules for a successful website
What is credibility? Well, it’s what can make or break that first impression. It’s the difference between a shallow brochure and an informational treasure trove. It’s often not thought about consciously by the person looking at your branding if it is done right. Done poorly, people have opinions and they aren’t positive. Credibility = Trust. « Read the rest of this entry »
August 20, 2010 § 1 Comment
Having been in the web design and Internet marketing industry for the past 15 years, there are so many things we have seen change, evolve, or just plain die. Remember Geocities? How about Real Audio? Oh, and let’s take a moment of silence for Netscape Navigator–the web browser that started it all.
Even with all this constant change, there are fundamental concepts for successful Internet marketing that remain constant. Enter Three Simple Rules. We’ve been evangelizing 3SR for years now and thought it would be a good idea to read from our playbook again so we can review the “blocking and tackling” of what makes a great website work. « Read the rest of this entry »