Google Panda and the Content Siren Song

May 9, 2011 § 5 Comments

Ah, the late 90’s…what an innocent time that may have seemed.  Many of us were living Semi-Charmed Lives, trying to find The Way as we tried to Take A Picture while Learning to Fly on our way to Walkin’ on the Sun.

What do all of those things have in common, besides trying to mash up as many references to late 90’s songs as possible in one sentence?  I found all of those song titles with a quick search on Google, which has become as dominating a brand name for search as Coke and Nike are to their respective industries. Since starting in the late 90’s, Google has lived by an unofficial motto of “Don’t Be Evil“, although a recent change to the Google algorithm called “Panda” has one small company wondering if that is exactly the case.

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What is Cloud Computing?

April 27, 2011 § 2 Comments

Making sense of “The Cloud” for people like you and me.

Your website is in here somewhere.With all the buzz surrounding the concept of cloud computing and people asking me what it is exactly, I thought it would be a good idea to sit down and try to answer the question. I come to this subject as a marketing guy who knows a lot about technology but not enough to fix your Mom’s PC that just crashed. Like most of you, you’re probably wondering what the cloud is, just like me. Let’s explore.

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TV, Web, and Print Advertising Trends…

March 30, 2011 § 1 Comment

Back in February, there was a ton of buzz about the latest crop of TV ads that were going to be shown around some big football game being held in Texas. There were stories upon stories upon stories written about which ads were best and which ones didn’t quite hit their mark (cough, Groupon, cough) and the social media networks were fired up with all varieties of opinions about which ads were the best. (In my opinion, there was only one, but that is just me.)

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Adobe vs. Apple…we have a winner!

March 15, 2011 § 2 Comments

“What we’ve got here is…failure to communicate.”

-The Captain, Cool Hand Luke

In one corner, you have a well known company, famous for making desktop and server software, web design programs, video editing software and one of the most widely known and used formatting programs in the world. In the other corner, you have an even more widely known company who has gone from being an upstart to falling on tough times, only to see themselves rise like Phoenix from the ashes to become one of the hottest brands on the planet, known for innovation and inspiration and a cult-like following for their products. « Read the rest of this entry »

Google gives JCPenney a smack-down

February 25, 2011 § Leave a comment

The “dirty little secret” of SEO–or why JCPenney is facing the wrath of Google.

It used to be WebCrawler…and for a while, AltaVista. However, when it comes to search results and SEO, there is one gold standard–Google. Since Google has taken over as the “King of Search”, many have tried to find ways to manipulate Google search for the benefit of their website ranking.  Some were feeble; some were interesting and stories about how they were done are still passed around from time to time like parables from a different time. « Read the rest of this entry »

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