Google gives JCPenney a smack-down

February 25, 2011 § Leave a comment

The “dirty little secret” of SEO–or why JCPenney is facing the wrath of Google.

It used to be WebCrawler…and for a while, AltaVista. However, when it comes to search results and SEO, there is one gold standard–Google. Since Google has taken over as the “King of Search”, many have tried to find ways to manipulate Google search for the benefit of their website ranking.  Some were feeble; some were interesting and stories about how they were done are still passed around from time to time like parables from a different time. « Read the rest of this entry »

Website success rule #3: Visibility

January 27, 2011 § Leave a comment

Part four of a series on the three simple rules for a successful website.

Rule #3: visibility.Visibility

You’ve heard the age old philosophical question before: if a tree falls in the woods and nobody is there to here it, does it make a sound? Well, on the Internet we have the answer and it is a big fat resounding NO. You can launch a website but, with no visitors, what’s the point? You can send an email blast, but with nobody on your list, who cares? You can create a twitter account and expound sentimentally about Fluffy the cat, but if nobody is following you nobody is listening. If there is nobody listening, believe me, you’re not going to make a sound.

Some people love Star Wars. Some people love Forrest Gump (me included). Some people love Field of Dreams. I’m not one of them. I absolutely love baseball but, after repeated viewings, I just don’t buy into that movie. “Build it and they will come.” Puh-lease. « Read the rest of this entry »

Website success rule #1: credibility.

October 13, 2010 § Leave a comment

Part two of a series on the three simple rules for a successful website

Rule #1: credibility.

 

What is credibility? Well, it’s what can make or break that first impression. It’s the difference between a shallow brochure and an informational treasure trove. It’s often not thought about consciously by the person looking at your branding if it is done right. Done poorly, people have opinions and they aren’t positive. Credibility = Trust. « Read the rest of this entry »

The Web is dead? Puhleeeze.

September 20, 2010 § Leave a comment

Every few years some journalist writes an article that proclaims the end of the world wide web as we know it. This time around things are different — we actually have TWO journalists trumpeting its demise. Exhibit A: “The Web is Dead. Long Live the Internet ” by Chris Anderson and Michael Wolff from Wired. Now, when I see an article like this from Wired I always raise an eyebrow. Remember the Push Media article from 13 years ago that had the audacity to suggest we would kiss our web browsers goodbye? Not so fast, Wired Magazine. « Read the rest of this entry »

Three simple rules for a successful website.

August 20, 2010 § 1 Comment

Having been in the web design and Internet marketing industry for the past 15 years, there are so many things we have seen change, evolve, or just plain die. Remember Geocities? How about Real Audio? Oh, and let’s take a moment of silence for Netscape Navigator–the web browser that started it all.

Even with all this constant change, there are fundamental concepts for successful Internet marketing that remain constant. Enter Three Simple Rules. We’ve been evangelizing 3SR for years now and thought it would be a good idea to read from our playbook again so we can review the “blocking and tackling” of what makes a great website work. « Read the rest of this entry »

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