May 9, 2011 § 5 Comments
Ah, the late 90′s…what an innocent time that may have seemed. Many of us were living Semi-Charmed Lives, trying to find The Way as we tried to Take A Picture while Learning to Fly on our way to Walkin’ on the Sun.
What do all of those things have in common, besides trying to mash up as many references to late 90′s songs as possible in one sentence? I found all of those song titles with a quick search on Google, which has become as dominating a brand name for search as Coke and Nike are to their respective industries. Since starting in the late 90′s, Google has lived by an unofficial motto of “Don’t Be Evil“, although a recent change to the Google algorithm called “Panda” has one small company wondering if that is exactly the case.
February 25, 2011 § Leave a comment
The “dirty little secret” of SEO–or why JCPenney is facing the wrath of Google.
It used to be WebCrawler…and for a while, AltaVista. However, when it comes to search results and SEO, there is one gold standard–Google. Since Google has taken over as the “King of Search”, many have tried to find ways to manipulate Google search for the benefit of their website ranking. Some were feeble; some were interesting and stories about how they were done are still passed around from time to time like parables from a different time. « Read the rest of this entry »