QR Codes: Let’s think outside the black box

June 8, 2011 § 4 Comments

Please welcome guest blogger Jackie Croley as she delivers this post on how creative brands are using QR codes. — editor.

Lately I have been seeing QR Codes everywhere!  The only thing is, in most cases, they are ugly black boxes slapped in the corner of print advertisements. QR Codes don’t have to stick out like a sore thumb to attract attention.  The uses for QR Codes are still being discovered and we have only begun to see how they can be utilized in media and advertising.  Marketers can creatively incorporate them into designs to inspire users to scan and enjoy content.

Macy's QR Code

Now that they are catching on, I think it’s time to improve their design and placement. QR Codes can be so much more than just a black box! Here are some examples of creative designs and uses of QR codes.

Which one do you like? Are you inspired now?

Macy’s creatively incorporated a QR code in their trademark red star.

 

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Facebook, Google, or your Website: Which do you trust more?

May 19, 2011 § 4 Comments

The month of May has turned out to be a doosey in the online privacy department, which got to me thinking: do people really care about their personal data being bandied about by the largest Internet companies in the world?google-facebook

Earlier this month, top-five PR firm Burson-Marsteller initiated a campaign pitching major media outlets, such as USA Today, with a story that slammed Google and its privacy policies in regards to a new product they may be launching called Social Circles. The problem with the smear campaign is it was bought and paid for by the ethically challenged Facebook. If you’ve seen The Social Network, this lack of character should be no surprise at all. Just ask the Winklevoss twins.

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What is Cloud Computing?

April 27, 2011 § 2 Comments

Making sense of “The Cloud” for people like you and me.

Your website is in here somewhere.With all the buzz surrounding the concept of cloud computing and people asking me what it is exactly, I thought it would be a good idea to sit down and try to answer the question. I come to this subject as a marketing guy who knows a lot about technology but not enough to fix your Mom’s PC that just crashed. Like most of you, you’re probably wondering what the cloud is, just like me. Let’s explore.

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Adobe vs. Apple…we have a winner!

March 15, 2011 § 2 Comments

“What we’ve got here is…failure to communicate.”

-The Captain, Cool Hand Luke

In one corner, you have a well known company, famous for making desktop and server software, web design programs, video editing software and one of the most widely known and used formatting programs in the world. In the other corner, you have an even more widely known company who has gone from being an upstart to falling on tough times, only to see themselves rise like Phoenix from the ashes to become one of the hottest brands on the planet, known for innovation and inspiration and a cult-like following for their products. « Read the rest of this entry »

The Evolution of Content Management Systems

February 16, 2011 § 5 Comments

Content Management Systems

Having been in the web design business for the better part of 15 years, it is amazing to see how far we have come with content management systems. Remember the days where you would have to call your web designer to get a simple edit done and it would take a week and cost $100? Unfortunately for some of you, that is still your reality. If you’re still in that boat, I’m here to tell you that there is a better way.

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Website success rule #2: Usability

December 22, 2010 § 2 Comments

Part three of a series on the three simple rules for a successful website.

Rule #2: usability.

 

A beautifully executed design with poor usability is much like something I learned from Forrest Gump: pretty is as pretty does. Designers without any experience in usability practices will often create stunning and sometimes award-winning work that is so creative it becomes impossible to navigate and find what you need.

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Enterprise Email: Hosted Or In-House?

October 22, 2010 § Leave a comment

Our very own director of networks and systems, Marcus Farmer, has been published in Processor Magazine. Give the article a read to help you make the decision to either host your email in-house or have it hosted for you.

 

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