Website Design | Content Management Systems | e-Marketing

The e-Healthcare Leadership Awards has announced that in10sity Interactive has won Best Interactive Site for their work on the High Point Regional Health System website! http://www.highpointregional.com/

The Best Interactive Site Category focus is on the site’s interactive features and technologies: for providing health information, health evaluations; establishing ongoing relationships via personal Web pages, e-newsletters, e-mail alerts; facilitating community groups.

Since 1984, Strategic Health Care Communications annual has been setting the standard of excellence for leading awards programs that exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. These awards highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites and digital initiatives. Independent expert judges from around the world review sites in 14 different categories.

To view the award-winning site – Click here

The Web Marketing Association has announced that in10sity Interactive has won Best Transportation Website 2012 for their work on Charlotte Douglas International Airport (CLT) website.

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development.

Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

To view the award-winning site – Click here

Not due to an overwhelming demand or back by popular demand Apple launched it’s latest post Steve Job’s era device and it seems like yet another step towards a series of “me too” products that don’t pack the industry revolutionizing punch we’ve come to expect from every Apple product.

The device feels a lot like the current model of the full size iPad, but with a 7.9-inch diagonal screen. Apple will tell you that being slightly larger than the google or Nexus version is a major plus here. What they won’t tell you is the other major plus (as in elementary addition)  you’ll be considering is the $129.00 additional dollars you’ll be forking over when you compare the price tag of $329 when it’s competitors models are at $199.

So while the marketing for the iPad Mini may get lost in the sea of companies swarming to put a new “revolutionary” tablet in your hands, if you happen to be connected to our nations higher education system (Current and Potential Higher Education Clients start to pay attention right about here) there a few reasons you should pay attention to this little giant.

One big focus of the iPad mini is e-books and, perhaps more importantly for Apple’s long term strategy, is electronic textbooks. Apple entered the electronic or digital textbook market in January and has had some substantial purchases from private and public schools alike. One of the big criticisms of the iPad as digital textbook and learning tool is the device’s cost. Another is that the size may not be ideal for children, particularly those in elementary and middle school. Enter the iPad Mini.

The education market is seen as a crucial long-term prize among technology companies. Many students bring the devices and technologies that they use in middle and high school to college with them. Those preferences often influence technology choices throughout life. The consumerization and BYOD trends are giving workers much greater choice in terms of workplace technology than ever before, particularly among millennials (a.k.a. generation Y) who are just now entering the workforce. Success in education today is likely to lead to success in business and consumer markets for years or even decades to come.

Finally, here are 6 good reasons why the iPad mini stands a better chance of making an impact in the workplace than any of it’s competitors:

While the education market is critical, the iPad mini is likely to also have a direct impact on the workplace today. Here are six reasons why:

1. Apple’s IO6 will make it system integration possible. The security and reliability in this area has been a priority since IO2. That is something the Nook and the Galaxy just can’t compete with.
2. Some industries would love to use tablet devices, but the size has been preventative. Healthcare professionals for example complain that they can’t get the iPad into scrubs. Ever tried to use an iPad for a POS transaction? This could be a major growth area.
3. While running on IO6 and offering the same functionality, the mobility of this model could be very appealing to some business uses.
4. The fact that the App Store will be available to this little device gives it a huge leg up on it’s competitors. Developers already have years of experience updating iPhone apps to iPad apps, so it won’t take long to see the three prong model of development taking shape and back updating for popular apps in this category.
5. While the iPad Mini competes with units not necessarily used for business, there is a chance that the cost of entry could push a lot of employees and employers  that haven’t made the jump to the full size ipad for uses such as info kiosk, point of sale devices, surveys and menus due to price.
6. Never understimate the power of the IT department when it comes to business decision making and this little product stands a much greater chance of getting a thumbs up from the nerds in the back room due to operating system consistency. They are likely already supporting IO6 for full size iPads or iPhones so your likely to get this one on the approved device list than any of it’s competitors.

Written by
Jon Ellison
VP of Sales – in10sity Midwest

I’ve had my eye on Google+ for a while now, which you can read about here and here. While I’m a believer in Google, I really didn’t “get” Google+ until recently. With more people using it and providing more depth, its getting a lot more interesting.

I logged in the other day to make sense of Google+ Hangouts. One of my cohorts turned me on to this very cool and currently underused technology. Basically, Google+ Hangouts are like integrating Skype and GoToMeeting.com into your social network. At anytime, feel free to create a Hangout, invite your friends, and have a video/audio/chatroom gathering. The beauty of Hangouts is how easy it is to set-up and how easy it is to have a private (or public) meeting with your friends, family, co-workers, etc.

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