It’s Official: Google +1 Launched for Organic and Pay-per-click Search Engine Results

July 1, 2011 § 3 Comments

Have you seen the new “+1” feature recently launched by Google? I’ve been reading about it and, lo-and-behold, today its there along with a tightened up search engine results page (SERP) interface. Granted, you have to be logged in to Google to see the new feature, so if you are one of the few people without one, go get yourself a Google account. After that, you’ll have to create a public profile so you’ll be identified when “plus-oneing” something. Wait a minute. This is just like Facebook! No wonder Facebook secretly launched a smear campaign against Google. So, now I have yet another profile I have to manage and I can like, er I mean, retweet, uh no, I mean +1 stuff now. Likes and tweets and +1s, OH MY!

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Relevant Content and Social SEO – I’m a Believer

June 15, 2011 § 1 Comment

Google Results: Progressive Insurance ShazamThe other day, I posted a short article on Progressive Insurance, Shazam, and the Audio QR Code and was witness to an amazing thing. It is one thing to take a leap of faith when it comes to the concept of “relevant content is king” but it is another when you see it working in real-time. I consider this my lightning bolt moment and I will never again doubt the power of relevant content and search engine optimization. In fact, I’m now fully converted — new born, if you will. Moving forward, I will evangelize this from the mountaintops and make sure everyone knows the truth.

At about 8am on June 8, I posted the blog article mentioned above on our WordPress blog, which, by the way, is simply the best blogging software there is. I then went on my usual morning run. During my run, I thought I would do some more research on the topic of the article. When I got back and settled into my desk chair at about 9:30am, I did a Google search on “Progressive Insurance Shazam.”

And then it happened.

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Google Panda and the Content Siren Song

May 9, 2011 § 5 Comments

Ah, the late 90’s…what an innocent time that may have seemed.  Many of us were living Semi-Charmed Lives, trying to find The Way as we tried to Take A Picture while Learning to Fly on our way to Walkin’ on the Sun.

What do all of those things have in common, besides trying to mash up as many references to late 90’s songs as possible in one sentence?  I found all of those song titles with a quick search on Google, which has become as dominating a brand name for search as Coke and Nike are to their respective industries. Since starting in the late 90’s, Google has lived by an unofficial motto of “Don’t Be Evil“, although a recent change to the Google algorithm called “Panda” has one small company wondering if that is exactly the case.

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Google gives JCPenney a smack-down

February 25, 2011 § Leave a comment

The “dirty little secret” of SEO–or why JCPenney is facing the wrath of Google.

It used to be WebCrawler…and for a while, AltaVista. However, when it comes to search results and SEO, there is one gold standard–Google. Since Google has taken over as the “King of Search”, many have tried to find ways to manipulate Google search for the benefit of their website ranking.  Some were feeble; some were interesting and stories about how they were done are still passed around from time to time like parables from a different time. « Read the rest of this entry »

Website success rule #3: Visibility

January 27, 2011 § Leave a comment

Part four of a series on the three simple rules for a successful website.

Rule #3: visibility.Visibility

You’ve heard the age old philosophical question before: if a tree falls in the woods and nobody is there to here it, does it make a sound? Well, on the Internet we have the answer and it is a big fat resounding NO. You can launch a website but, with no visitors, what’s the point? You can send an email blast, but with nobody on your list, who cares? You can create a twitter account and expound sentimentally about Fluffy the cat, but if nobody is following you nobody is listening. If there is nobody listening, believe me, you’re not going to make a sound.

Some people love Star Wars. Some people love Forrest Gump (me included). Some people love Field of Dreams. I’m not one of them. I absolutely love baseball but, after repeated viewings, I just don’t buy into that movie. “Build it and they will come.” Puh-lease. « Read the rest of this entry »

Three simple rules for a successful website.

August 20, 2010 § 1 Comment

Having been in the web design and Internet marketing industry for the past 15 years, there are so many things we have seen change, evolve, or just plain die. Remember Geocities? How about Real Audio? Oh, and let’s take a moment of silence for Netscape Navigator–the web browser that started it all.

Even with all this constant change, there are fundamental concepts for successful Internet marketing that remain constant. Enter Three Simple Rules. We’ve been evangelizing 3SR for years now and thought it would be a good idea to read from our playbook again so we can review the “blocking and tackling” of what makes a great website work. « Read the rest of this entry »

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